Hi, I'm Allison
ABOUT
About Me
I help Product Teams create, monetize, and grow digital products. I'm fascinated by the changing technology landscape, and the opportunities it brings to create incredible user experiences. Prior to my current role as the VP of Product at Crafty, I held Product Leadership roles at McDonald's and Foxtrot. In the early days of Mobile, I served as a Mobile Product Manager at Cars.com, and as an Account Director at Publicis Groupe's Mobile Marketing & Creative Agency.
What I Do
I love being a part of the creation of beloved customer products. I synthesize behavioral data, design trends, business objectives, and user needs to create great experiences, valuable products, and useful features. I believe the best products are not just useful and beautiful, but also lucrative for the business. These products marry innovation with practicality, and aesthetics with function.
My Work
I've had the privelege to work with some of the best brands in the world, including:
Abbott Pharmaceuticals
Bank of America
Cars.com
Coca Cola
Diageo
Foxtrot
McDonald's
Nestle Purina
P&G
PORTFOLIO
Created and managed the new National Shipping business line for Foxtrot, including a seamless 3rd party integration with Winestyr to ship wine nationwide.
Director of Product of McDonald's Global Mobile Apps. The millions of users of this app in 60+ countries have access to Mobile Ordering, a Loyalty Program, and Personalized Offers.
Product Manager for McDonald's Self-Ordering Kiosks. The kiosks are in restaurants across the globe to make ordering even more convenient for our customers and increase merchandising power for McD.
Product Manager for Cars.com's Mobile apps, including the iPhone, Android, and iPad apps. During my tenure at Cars, the apps were downloaded over 6 Million times and accounted for nearly 20% of Cars.com's overall traffic.
SPEAKING ENGAGEMENTS
I love speaking and teaching. Please reach out for more info.
DePaul University Marketing Graduate Program - Lecturer
SXSW- OMMA MediaPost - Panelist
IAB Mobile Roadshow - Speaker
App Developers Alliance - Panelist
Women in Wireless - Panelist
Google ThinkMobile - Speaker
Kraft Mobile Day - Speaker
Purina Digital Day - Speaker
When we aren't talking Product, ask me about...
...current events, South Carolina, my favorite audiobook memoirs, Chicago restaurants, upcoming concerts, rock climbing, and how to feed a family of four without knowing how to cook.